More than 70% of patients search online before confirming a physician.
86% of patients inform themselves online about medical topics and drugs.
One in four 60+ patients uses Google to search for a physician.
66% start their medical searches at Google and then select doctors of their preferences.
It’s been long since anyone need to go to a funny little quacker to get themselves treated with so many hanky panky tricks which clearly, had no explanation at all. A patient had no idea as to what was going on or whether the treatment would work or not, or was it necessary even. However, they had no choice but to follow the shenanigans. The situation has changed since then. It has changed so much that anyone with just a simple low-end smartphone having an internet connection can check who the Doctor is, how good is he/she, what is the reputations or achievements, what people have to say about him/her, and what are the medicines that he or she is prescribing just by a simple google search. It is that simple.
If you are not present in the google search pages, you are non-existent.
To the patients, your online presence translates you as reliable, believable.
But wait, does that mean the health sector has overcome all the hurdles and got beyond the barrier?Apparently not!
The real problem that the health sector is facing today, apart from the discovery of many essential drugs is the lack of communication between Doctors and Patients. Everybody knows there are numerous good doctors out there but the challenge is to find one. We’ve relied upon the word to mouth review of doctors which sometimes is not helpful because first, the reviewer is not always reliable. Second, word of mouth usually based on just a few people’s reviews which is not comprehensive enough for consideration. Why this lack of communication persists in this era of tremendous technological advancement is a mystery but the solution can be narrowed down to one simple step.
Patients usually go online to acquaint themselves with the practice and check a doctor’s reputation.
When a user searches something on the web, the search engines usually look for the terms as keywords. The websites that contain those keywords would be presented before the user as results. Not only that, the search engines consider many other things before presenting the results which include keyword popularity, whether the contents that contain the searched keywords are optimized enough or not etc. and etc.
Your online presence builds your reputation.
But the thing is, if the keyword is a non-existent one then no search engine would be able to show it on the search results page. It is that simple. So, if a patient search for ‘best cardiac doctor near me’ would show the results of those cardiac doctors who have a presence on the web, who has a website, who has a good patient review. You get the idea, right?
Let’s see some statistics:
– More than 70% of patients search online before confirming a physician.
– 86% of patients inform themselves online about medical topics and drugs.
– One in four 60+ patients use Google to search for a physician.
– 66% start their medical searches at Google and then select doctors of their preferences.
Your online presence builds your credibility
Not only these, practicing medicine has a fundamental difference with other professions. It deals with human LIFE. Which means people want reliability. It demands credibility and trustworthiness. People want assurance about the service and the treatment they are goings to receive.
Writing about the treatments a doctor provide, regular medical blog, case studies makes a doctor credible, reliable to the patient’s eyes. It builds up authority.
Benefits of having a website:
- Website build authority, credibility and trustworthiness. A good doctor is all about authority, credibility and trustworthiness and reputation.
- It removes the gap between doctor and patient.
- Online Appointments make it easier for the patients to get in touch with the doctors and also make it easy for the doctors to manage the service with efficiency.
- Patients can post review after the service on the website which increases reliability and trustworthiness.
- Website make you visitible on the web which in turn makes your practice popular.
The bottom line is, a website is a must! At present,a website is something which simply you can not do without. People want to know about the doctor before giving them permission to treat them. As the healthcare delivery system has evolved today, having no online presence is simply not an option. If you are not online, you can’t be found which ultimately means you are a nobody.
We think doctors should always be connected with their patients. We are here to make that happen with ease.